Power Rental Market Size Projected to Grow $14.2 billion by 2029 | MarketsandMarkets™

Delray Beach, FL, July 31, 2025 (GLOBE NEWSWIRE) -- The global Power Rental Market size is expected to grow from USD 10.8 billion in 2024 to USD 14.2 billion by 2029, at a CAGR of 5.6% according to a new report by MarketsandMarkets™.  The power rental market thrives due to its adaptability, reliability, and ability to address diverse energy needs across various sectors. Rising seasonal demand for power supply, increasing peak load management, along with rapid urbanization, industrialization, and infrastructure development require temporary power solutions, which is expected to boost the market during the forecast period.

The power rental market is being driven by several key factors contributing to its growth and demand. Firstly, there is an increasing demand for temporary power solutions across various industries such as construction, events, oil and gas, and utilities, where renting equipment provides flexibility and cost-effectiveness. The increasing volume of construction activities necessitates power rental equipment for tasks like lighting up construction sites and running temporary facilities. Moreover, the need for backup power solutions is on the rise due to frequent natural disasters, power outages, and grid instability, leading businesses to invest in standby power solutions offered by rental companies.

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Power Rental Market Scope:

Generators are expected to be the largest segment in the power rental market during the forecast period

The power rental market has been offering a generators, transformers, load banks, and other equipment. The generators equipment in the power rental market is anticipated to be the largest growing segment due to various factors such as increasing demand for backup power, advancements in generator technology. As industries seek reliable, flexible, and efficient power solutions, rental generators offer a convenient and cost-effective option to meet their evolving needs.

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Power Rental Market Dynamics:

Drivers:

1. Rapid industrialization in developing economies
2. Surging demand for uninterrupted and reliable power supply
3. Growing need for electrification and continuous power supply in developing regions

Restraints:

1. Growing adoption of renewable energy sources and energy storage technologies
2. Stringent government regulations to reduce air and noise pollution by generators

Opportunities:

1. Integration of power rental equipment with renewable energy sources
2. Technological advancements in power rental equipment for operational enhancement

Challenges:

1. Increased operating expenditure of diesel generators owing to high fuel prices
2. Raw material and component shortage and sudden fluctuation in demand for power rental equipment

North America region holds the largest share of the Power Rental Industry

North America emerges as the largest region in the power rental market. North America has a mature and well-established economy with a high level of industrialization, urbanization, and infrastructure development. This drives demand for temporary power solutions in various sectors, including construction, manufacturing, oil and gas, utilities, events, and entertainment. As a result, the region has a large and diverse customer base for power rental services, contributing to market growth. Moreover, North America has a robust regulatory framework and reliable power infrastructure, which makes it conducive to the adoption of power rental solutions.

Key Market Players:

Some of the major players in the Power Rental Companies are Aggerko (UK), Ashtead Group plc (UK), United Rentals, Inc. (US), Caterpillar (US), Cummins Inc (US).

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